Brands Involved
Brands Involved
Unify three distinct brand identities into a cohesive visual system for a World Pride parade float and supporting campaign materials
Unify three distinct brand identities into a cohesive visual system for a World Pride parade float and supporting campaign materials
The Challenge
Blend three distinct brand identities into one cohesive visual system for World Pride 2025 in Washington, DC.
Promotional materials also needed to drive both Pride participation and Pride Radio listenership, while maintaining a unified and recognizable look.
The Challenge
Blend three distinct brand identities into one cohesive visual system for World Pride 2025 in Washington, DC.
Promotional materials also needed to drive both Pride participation and Pride Radio listenership, while maintaining a unified and recognizable look.
Creative Direction
The visual approach focused on creating a bold, vibrant system that could translate across both physical and digital environments.
Balanced multiple brand identities without losing clarity
Used color and energy to reflect Pride while staying brand-aligned
Designed for high visibility in a large-scale, live event setting
Creative Direction
The visual approach focused on creating a bold, vibrant system that could translate across both physical and digital environments.
Balanced multiple brand identities without losing clarity
Used color and energy to reflect Pride while staying brand-aligned
Designed for high visibility in a large-scale, live event setting
Execution
Designed large-scale float graphics optimized for movement, visibility, and crowd engagement.
Created promotional assets to extend the campaign beyond the live event
Captured content on-site to support ongoing social and digital use
Execution
Designed large-scale float graphics optimized for movement, visibility, and crowd engagement.
Created promotional assets to extend the campaign beyond the live event
Captured content on-site to support ongoing social and digital use
The Outcome
The final execution brought HOT 99.5’s World Pride presence to life through a bold, high-energy visual system designed for visibility at scale.
The float became a moving centerpiece within the parade, capturing attention both in-person and across social content.
The campaign extended beyond the event through photography and video, reinforcing brand presence and audience engagement.
World Pride Parade Float
World Pride 2025 • Washington, DC
Year
2025