Brands Involved
Brands Involved
Objective
Create a flexible visual system that could support an entire NFL season across social media, live events, interviews, digital platforms, and in-stadium experiences while keeping every touchpoint unmistakably BIG100 and Commanders.
Objective
Create a flexible visual system that could support an entire NFL season across social media, live events, interviews, digital platforms, and in-stadium experiences while keeping every touchpoint unmistakably BIG100 and Commanders.
Challenge
Managing creative for an NFL season means every week brings a new matchup, new storylines, and new opportunities to engage fans. The challenge wasn't creating one campaign—it was building a visual system flexible enough to evolve throughout the season while maintaining a recognizable identity. Every asset needed to feel fresh, work across multiple platforms, and support everything from game-day coverage to player interviews, training camp, and live events.
Challenge
Managing creative for an NFL season means every week brings a new matchup, new storylines, and new opportunities to engage fans. The challenge wasn't creating one campaign—it was building a visual system flexible enough to evolve throughout the season while maintaining a recognizable identity. Every asset needed to feel fresh, work across multiple platforms, and support everything from game-day coverage to player interviews, training camp, and live events.
Rather than treating each game or campaign as a standalone design, I developed a flexible visual system that could evolve throughout the season while remaining instantly recognizable.
The work balanced the Washington Commanders' brand with BIG100's identity, creating graphics, motion, photography, and environmental design that felt cohesive across every touchpoint. The goal wasn't simply consistency—it was creating a system that could adapt to new players, promotions, milestones, and moments without feeling repetitive.
Rather than treating each game or campaign as a standalone design, I developed a flexible visual system that could evolve throughout the season while remaining instantly recognizable.
The work balanced the Washington Commanders' brand with BIG100's identity, creating graphics, motion, photography, and environmental design that felt cohesive across every touchpoint. The goal wasn't simply consistency—it was creating a system that could adapt to new players, promotions, milestones, and moments without feeling repetitive.
Across multiple seasons, I supported nearly every phase of BIG100's Commanders partnership. My work included game-day graphics, training camp coverage, photography, interview environments, motion design, social campaigns, live activations, and branded experiences.
Because football moves quickly, projects often required rapid turnarounds while maintaining a polished, consistent visual identity. Building organized templates and scalable systems made it possible to respond quickly without sacrificing quality.
Across multiple seasons, I supported nearly every phase of BIG100's Commanders partnership. My work included game-day graphics, training camp coverage, photography, interview environments, motion design, social campaigns, live activations, and branded experiences.
Because football moves quickly, projects often required rapid turnarounds while maintaining a polished, consistent visual identity. Building organized templates and scalable systems made it possible to respond quickly without sacrificing quality.
Game Day Content
Designed recurring social graphics, score updates, promotional creative, and weekly content that kept BIG100's coverage visually consistent throughout the NFL season.
Game Day Content
Designed recurring social graphics, score updates, promotional creative, and weekly content that kept BIG100's coverage visually consistent throughout the NFL season.
Training Camp & Live Coverage
Captured photography and created real-time content from training camp, community events, and station activations, helping translate live moments into engaging digital content.
Training Camp & Live Coverage
Captured photography and created real-time content from training camp, community events, and station activations, helping translate live moments into engaging digital content.
Broadcast Experiences
Designed branded environments supporting interviews, broadcasts, and live programming, ensuring the visual experience remained consistent both on camera and in person.
Broadcast Experiences
Designed branded environments supporting interviews, broadcasts, and live programming, ensuring the visual experience remained consistent both on camera and in person.
A system built for an entire season.
Rather than producing isolated deliverables, this project became an evolving creative system supporting BIG100's partnership with the Washington Commanders across multiple seasons.
The flexibility of the system allowed new campaigns, live events, interviews, and weekly content to feel connected while adapting to whatever the season brought next. More importantly, it demonstrated my ability to think beyond individual assets and build creative that scales.
Washington Commanders
Supporting the Washington Commanders' flagship radio station with a season-long creative system spanning branding, game-day content, photography, motion, and live experiences.
Year
2022–Present